Upgrading of industrial structure washing machine market is now high-end civilians-zghd

Upgrading of the industrial structure: the washing machine market is now high-end civilians in the home appliance industry as a whole situation is not optimistic, the washing machine market is also caught in the amount of the dilemma. On 2016 held in the end of the month (dry) wash washing machine industry forum, the State Information Center released data show that 1~7 months of domestic key city washing machine sales of 13 million 250 thousand units, and five rural market sales of 5 million 500 thousand units, a total of 18 million 750 thousand taiwan. Compared with the same period last year, sales fell 6.1%, sales fell by 6.91%. Washing machine industry that the former two years in the white market "thriving" has officially entered a period of adjustment no longer limelight. High end of the trend of the civilian population is very clear national data center monitoring data show that this year, 1~7 months, the proportion of total sales accounted for 5.7 percentage point increase in automatic roller, up to 44.45%. From the amount of laundry, more than 7 kg showed an upward trend, 7~9 kg of product sales accounted for up to 20.65 percentage points, accounting for the proportion of sales increased by 17.73 percentage points, more than 9 kg of products are also in the rising stage. PRC, the data also show that in 1~8 months, dry cleaning washing machine proportion of 12.2%, expected annual sales will tumble dryers the growth of 57.8%. At the same time, from the price factors to analyze the washing machine market, high-end civilian trend has been very obvious. The first 7 months of this year, the washing machine market price war intensified, washing machine mainstream volume price has suffered different degrees of decline, the drum of 9~12 kg product price even dropped from 8242 yuan to 4440 yuan, almost halved. On the one hand is the civilian high-end product prices in the past, on the other hand is the civilian choice of intelligence, frequency conversion, the proportion of high-end products such as rollers are also increasing. Jingdong data show that since 2016, the frequency of washing machine sales amounted to 56.3%, more than 7.1 kg capacity segment sales accounted for 38.4%, intelligent washing machine sales accounted for nearly 40% of the proportion of more than 4600 yuan, washing machine has been increased to 8%. The upgrading of the industrial structure still contains opportunities Chinese household appliances association secretary general Zhu Jun said in an interview with reporters, "high-end civilian" is in accordance with the current industrial structure upgrading direction and purpose of the washing machine manufacturers, in free cleaning, automatic delivery, frequency and other high-end products in the field of model is rapidly increasing. Although the industry environment is bad, but the strength of the brand industry can still upgrade the industrial structure from the harvest "cheese outlet". For example, Little Swan announcement on the show, to continue to drive the optimization of product structure, the first half of this year revenue growth of 30.86%, net profit growth of 34.86%; Haier also upgraded to high-end consumer trends, intelligent, the first half of the introduction of a variety of innovative products, leading the high-end market share. Information Times reporter Liu Li相关的主题文章: