Force sports marketing China Merchants Bank credit card launched NBA joint card – Heilongjian-tokyo hot n0476

The force of sports marketing   China Merchants Bank credit card launched NBA joint card – Heilongjiang Channel – people.com.cn NBA as an international well-known event of the new season every opening that brings together hundreds of millions of sports fans look. The huge domestic NBA spectators and fans based on ethnic groups, China Merchants Bank credit card once again made the sports marketing, launched NBA series joint credit card, depending on the depth of the joint between the brand, to create exclusive products and rights for the majority of basketball fans. The first ball team series of exclusive customized card NBA with its strong brand appeal, become China Merchants Bank credit card in the field of sports quality partners. As early as 2007, China Merchants Bank credit card issued the first NBA dual currency credit card in Asia with NBA, which aroused widespread concern. After 9 years, China Merchants Bank credit card once again hand in hand with NBA, reflecting the mutual recognition of the brand and influence of each other. Unlike the previous collection of all team logo single card, the China Merchants Bank NBA joint credit card will be listed in the form of a series of cards. In the extensive collection of fans’ opinions, China Merchants Bank NBA joint credit card launched the first 6 team cards — "NBA Jinzhou warrior card", "the Cleveland Cavaliers NBA card", and "NBA Memphis Grizzlies card", "NBA Sherlock, the Hornets card", "NBA Feinikesi, the sun card" and "card NBA New York Nicks". After that, China Merchants Bank credit card will continue to launch the league’s remaining 24 teams theme card, in order to meet the needs of more fans card. China Merchants Bank credit card joint team NBA card, respectively with the team colors for the background color of the card, and striking regional team logo and the 3D, and the latest relief process, make the picture more stereo, stronger sense of design. This design for the card, more easily arouse NBA fans of China Merchants Bank NBA credit card joint identity establishment and China Merchants Bank credit card brand between emotional connection. Provide exclusive rights to create handheld life with the card market, China Merchants Bank credit card account card with fans and emotional needs, in addition to the use of NBA elements in the surface of the card, in the interests of cardholders also fully embodies the characteristics of NBA design. From now until December 31, 2016, where the application was successfully issued by China Merchants Bank NBA joint credit card holder new card holders in the cards issued in two months time, the card can be filled by pocket life App for genuine NBA movement backpack or moving a hand bag, there are 1000 options for CMB integral. In addition, holders of China Merchants Bank NBA joint credit card customers can live in the palm App "card wonderful" section NBA area, view and enjoy rich rights and interests. At the same time, life in the palm App cardholders can easily realize movies online seat selection, delicacy, flash sale machine wine boutique travel booking and payment Mobile Games download, convenient life. Now, into the area through the apple online store CMB pocket life App, can enjoy 12 0 0 fee to buy iPhone7 iPhone7 Plus benefits, allowing cardholders to advance to enjoy the quality of life. Cross border sports marketing helps brand rejuvenation 发力体育营销 招商银行信用卡推出NBA联名卡–黑龙江频道–人民网 NBA作为国际知名赛事之一,每逢新赛季开启即汇聚全球亿万体育迷的目光。基于国内庞大的NBA观赛群体和粉丝族群,招商银行信用卡再次发力体育营销,推出NBA系列联名信用卡,依靠品牌之间的深度联合,为广大篮球迷们打造了专属产品及权益。 首推球队系列 定制专属卡面 NBA凭借其品牌强大的号召力,成为招商银行信用卡在体育领域优质的合作伙伴。早在2007年,招行信用卡就联合NBA发行了亚洲首张NBA双币信用卡,引起了广泛的关注。时隔9年,招行信用卡再度携手NBA,反映出双方对彼此品牌及影响力的充分认可。不同于之前集合所有球队logo的单一卡片,此次招行NBA联名信用卡将以系列卡片的形式上市。 在广泛搜集球迷意见后,招行NBA联名信用卡首批推出6张球队卡――“NBA金州勇士卡”、“NBA克利夫兰骑士卡”,及“NBA孟菲斯灰熊卡”、“NBA夏洛特黄蜂卡”、“NBA菲尼克斯太阳卡”以及“NBA纽约尼克斯卡”。之后,招行信用卡还将陆续推出联盟其余24支球队的主题卡,以满足更多球迷的办卡需求。 招行NBA联名信用卡球队卡,分别以球队标志性颜色为卡面背景色,醒目区域加球队队徽,并采用最新的3D及浮雕工艺,让画面更加立体、设计感更强。这样有针对性的卡面设计,更易唤起NBA球迷对招行NBA联名信用卡的认同感,建立与招行信用卡品牌之间的情感连接。 提供尊享权益 打造掌上生活 配合卡片上市,招行信用卡考虑到球迷的用卡及情感需求,除了在卡面上运用NBA元素,在持卡人权益设计方面也充分体现出NBA特色。 即日起至2016年12月31日,凡申请并成功核发招行NBA联名信用卡新户主卡持卡人,在卡片核发次两个自然月内,刷卡满额即可通过掌上生活App领取正品NBA运动双肩包或运动手拎包一个, 还有1000招行积分可供选择。 另外,持有招行NBA联名信用卡的客户可在掌上生活App“卡片精彩”版块NBA专区,查看并享用丰富权益。同时,在掌上生活App持卡人还可轻松实现电影在线选座、美食限时抢购、机酒行程预订、精品手游下载、便捷生活缴费等。现在,通过掌上生活App进入到苹果在线商店招行专区,更可享受12期0息0手续费购买iPhone7 iPhone7 Plus的福利,让持卡人提前享受品质生活。 跨界体育营销 助力品牌年轻化 一直以来,招行信用卡围绕品牌年轻化这一战略,联合众多广受年轻人喜爱的IP和品牌,针对不同族群推出了系列卡产品。截至目前,招行已先后发行了Hello Kitty、航海王、英雄联盟、梦幻西游、炉石传说、火影忍者等动漫游戏类联名信用卡。此次发行NBA系列联名卡,是招行信用卡在跨界体育IP方面的一次重要尝试。 除卡产品外,招行信用卡还通过泛娱乐活动及赛事,以喜闻乐见的方式与年轻客户分享产品信息及品牌主张。无论是7月举办的ChinaJoy,还是2016 ONE PIECE航海王中国巡礼展以及英雄联盟电竞比赛,都有招行信用卡的身影。 招行信用卡相关负责人表示,结合NBA赛事累积多年影响力,为篮球粉丝打造丰富多样的NBA系列卡产品,是招行信用卡与年轻人群的又一次友好互动。未来,招行信用卡还将继续推出贴合年轻客群需求的信用卡产品。   (注:此文属于商业信息,文章内容不代表本网观点,仅供参考。) (责编:郑健、丁洋)相关的主题文章: